Why Sports Based Fitness Works.
FTS promotes a fitness model built around movement, enjoyment, and participation.
Active Engagement
Sports keep both the body and mind involved, making fitness feel less like a routine and more like an experience.
Community Motivation
Playing with others builds motivation and accountability, encouraging consistent participation.
Sustainable Habits
When fitness is enjoyable, it naturally becomes part of everyday life.
How We Connect Sports & Fitness
FTS connects individuals with sports facilities across different locations, making it easier to stay active through sports. Depending on the infrastructure available at each center, users can access a variety of sports and fitness activities in one platform.
Discover Facilities
Explore sports facilities available across multiple locations through the FTS platform. Each center provides different sports options based on the infrastructure available.
Choose Your Sport
Facilities may offer sports such as badminton, cricket, football, pickleball, and tennis, allowing users to participate in the sports they enjoy most.
Book & Play
Select your preferred sport, choose a nearby facility, and book a session easily through FTS. The platform makes it simple to find a place to play and stay active.
Our Mission
To build a sports-driven ecosystem that connects people with facilities and opportunities to stay active.
Our Vision
To create a healthier society where fitness becomes a natural part of everyday life through sports.
Global Partnership
Supported by 3EA Global
FTS is supported by 3EA, a strategic consulting organization that helps build scalable and sustainable ventures. Their guidance strengthens the vision of FTS to expand sports participation and create a larger impact on community fitness.
Meet Our Founders
The visionaries driving the sports and fitness revolution at FTS.
Nishank Saxena
CEO & Co-Founder, FTS
For Nishank, FTS (Fitness Through Football) is a direct extension of the high-discipline lifestyle he has lived for years. When an unexpected injury cut his professional football career short, the game changed, but his mindset didn't. He carried the exact same focus and resilience from the pitch into the business world, channeling that athletic grit to build a successful multi-business foundation. FTS is the ultimate result of that transition. It is an ecosystem engineered on the belief that true athletic discipline isn't just for sports—it is a framework for life, built on real-world recovery, sports science, and continuous growth.
The Origin Story: Engineering the 1% Prototype
1. The Full-Time Athletic Era & The Pivot
Long before entering the business world, Nishank’s entire focus was anchored to the pitch. He lived and breathed the game as a dedicated, full-time semi-professional football player, pushing his body to the absolute limits of human performance. When a career-altering injury abruptly cut his playing days short, he didn't step away from the game—he re-engineered his approach. Turning adversity into elite technical mastery, he shifted his focus from playing to world-class coaching and athlete preparation.
2. Global Football & High-Performance Conditioning
Nishank translated his competitive on-field grit into elite international credentials. He served as a football coach with the FC Barcelona Academy in Bengaluru and secured the highly respected Scottish FA 'C' License, bringing a premium, globally recognized standard of tactical gameplay to grassroots training. His specialized ability to build explosive athletic conditioning was further proven during a specialized tenure in Bengaluru, where he led high-performance conditioning programs, coaching athletes in the exact mechanics of speed, movement, and agility.
3. Deep-Dive Sports Science & Gym Ownership
Recognizing that modern fitness is often built on shallow gimmicks, Nishank chose to master the deep science of physical transformation. When establishing his own commercial gym, he systematically backed his practical experience by completing a comprehensive suite of professional courses across Personal Training (PT), advanced functional conditioning, and sports nutrition.
To complete the high-performance loop, he paired his movement expertise with specialized education from the FC Barcelona Sports Nutrition Program. This multidisciplinary background means he isn't just running generic drills; he is the sole architect designing an interactive system where scientific nutrition, 5 years of advanced calisthenics, and football fitness meet. Apart from this, in academics, he is a B.Com graduate and MBA postgraduate, allowing him to blend this rigorous fitness mastery with high-level operational and executive logic.
4. The In-House Advantage: Zero Lead Time, Zero Friction
What truly separates FTS from traditional fitness setups is Nishank's dual DNA as an elite athlete and an advanced content creator. In most startups, there is a massive execution gap: a coach explains a drill on the turf, a marketing head tries to understand it, and an external agency takes five days to deliver a single video.
At FTS, that bottleneck doesn't exist. Armed with his own full-service digital marketing agency infrastructure, Nishank dictates the aesthetic, motion language, and storytelling end-to-end. He knows exactly what a brand needs to look like to scale digitally. He designs the drill, captures the exact athletic "money shot," and handles the high-end creative execution himself. FTS operates with absolute speed and completely zero external dependency, launching with national-brand visual authority from Day One.
Aman Aviraj Dubey
Director & Co-Founder, FTS
Born and raised in Balrampur, Uttar Pradesh, Aman Aviraj Dubey developed a passion for business and entrepreneurship at an early age. He completed his schooling at St. Xavier’s High School, Balrampur, before moving to Lucknow to pursue higher education. He earned his Bachelor’s degree from the School of Management Sciences in 2017 and completed his MBA in Finance & Marketing from Maharana Pratap University, Lucknow, in 2019.
While pursuing his education, Aman was deeply involved in learning the fundamentals of business through his family’s well-established FMCG distribution enterprise, which has been operating since the early 1980s and manages the distribution of numerous leading brands across the region. This experience provided him with practical exposure to business operations, financial management, inventory planning, stock analysis, team management, and strategic decision-making.
His entrepreneurial mindset led him to begin investing in the stock market immediately after completing higher secondary education. Over the years, he expanded his interests into multiple business domains, including real estate investments (since 2018), equity markets, and business development.
In December 2024, Aman launched Turf Titans in Lucknow with the objective of promoting sports participation among young people. While operating the facility, he observed a recurring challenge: many individuals had access to quality sports infrastructure but still struggled to maintain an active and healthy lifestyle. This realization inspired him to think beyond a conventional sports venue.
Driven by the belief that sports can become the foundation of lifelong fitness, he envisioned an integrated ecosystem that combines physical activity, technology, nutrition, wellness, and behavioural transformation. This vision led to the creation of FTS (Fitness Through Sports), an AI-led sports and fitness ecosystem designed to make fitness more engaging, accessible, and sustainable.
The development of FTS has been a collaborative effort supported by experienced mentors and professionals. Aman acknowledges the valuable guidance of Mr. Vibhor Bhaskar, CEO of 3A Global, Mr. Nishank Saxena, and the dedicated team at 3A Global, whose strategic support has played an important role in shaping the FTS ecosystem.
Today, Aman continues to lead multiple business interests while focusing on expanding FTS with the long-term vision of building a technology-driven sports and wellness ecosystem that creates meaningful impact across India.